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There is no better way to
absorb the Jeff Cowan’s Pro Talk® methods than through our on-site
training programs. We work on your specific service drives, side-by-side
with your Service Advisors,
coaching, critiquing, role-playing, writing service orders, and
instructing each step of the way.
We personally show your Advisors how to:
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Take control of the
customer and their workday, setting the stage for a satisfying and
ongoing relationship
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Increase customer
satisfactions cores through informing and updating the customer early
and often, beginning with the “write up” and through other techniques
and word tracks
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Properly approach and
greet the customer to ensure a great first impression
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Build an honest rapport
to substantially increase up-selling and value-selling
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Ask proper diagnostic
questions discovering more about the customers primary and the customer
themselves
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Conduct a proper
walk-around assessment using our highly-effective Every Car, Every Time®
and Sit, Flip, Pop and Lock® techniques
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Use our exclusive
six-step benefit and value presentation
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Close the sales and
properly manage any objections
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Set the customer up for
realistic expectations with the use of the Full Service Promise®
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Set follow-up customer
visits after the initial “write up”
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Reduce average “write
up” time to 7.5 minutes or less
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Use a process that is
consistent from Advisor to Advisor, customer to customer, and drive to
drive
ALSO INCLUDED
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Over 200 successful
word tracks and closes (over 200 more will be added in the next 12
months)
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Presentation, benefit,
and objections Pocket Guide
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Role Playing
NOT
JUST TALK, BUT RESULTS!
Using our Reservation
“Check In” System, a show rate of 78% is established within 12 months
with further increases likely. Not only that, but you will achieve
customer satisfaction scores that put
you in the top three for your district. Plus you will see, on average, a
5/10th increase in customer-paid
labor sales and an initial increase within the first 10 days of using our
process.
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