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Synopsis
How many dealerships have battery testers, tires, brakes, accessories
and other products sitting idle on the shelf? How many dealerships
struggle
with customer satisfaction scores and customer satisfaction? How many
dealers
have inconsistency with traffic throughout the year? Why does the average
dealer only retain fifty percent of their summer clientele in the late
fall and
early winter? Why isn’t the national customer paid repair order average
3.0 plus?
Clearly, the answer to
all of these questions is training.
You can’t merely print a brochure, hold a class, or
simply ask the advisors to deliver. History proves this.
But, by implementing a sound process through side-by-side training,
you create a culture that is based on fundamental selling,
customer satisfaction and customer retention.
With Jeff Cowan’s Pro
Talk, Inc., Service Advisors learn how to
substantially increase Customer Satisfaction Scores, Customer Retention,
Overall Productivity, and Customer Paid Labor and Parts Sales.
This is done through Jeff’s unique training style that is heavily
based on real life situations, experience and meaningful role-playing. |
