|
Jeff Cowan’s Virtual Training Curriculum
Just Added
- Selling Extended Service Agreements On Your Service Drive
Just Added
- Selling On Your Service Drive In A Bad Economy
Just Added
- Daily Tune-Up with Jeff ( Short Daily Sales Message From
Jeff "Selling From My Perspective" )
Taking Control of the Write Up
Professional Approach and Greeting Techniques
How to Build Rapport and Retain Customers
Asking Diagnostic Questions
The 4-Point Walk-Around
Every Car, Every Time®
The Invitation Techniques (getting the customer to ask YOU
to present)
The Six Step Presentation
Scheduling the Next Visit
Plus many role-plays showing how the techniques and
processes work
Advance Selling Techniques
Getting the Senses Involved
Getting the Customer Emotionally Involved
Creating Ownership
Immediate and Convincing Support
Bundle Selling
Displaying Showmanship
Demonstration Techniques
Selling the “Special” Flushes
Menu Sales
Tire Sales
Following-Up throughout the Day
Delivering the Vehicle
The Lot # 123 Technique
Installation Schedule
Plus many role-plays showing how the techniques and
processes work
Goal Setting
What’s in it for you?
Role-Played Word Tracks covering…
Alignments, Tire Rotations, Wheel Balance, Brake Services,
Brake Replacement,
Emission Services, Transmission Services, Tune Up,
Differential Service, Cooling System Flush,
Lube, Oil and Filter, Shock Replacement and Air Conditioner
Services.
How to handle Objections
(each is role-played) Cost (10 versions), Car doesn’t pull
or the car handles fine,
Never did it this soon on my other car, The tires aren’t
wearing, I’ll take it to (wherever) because it is cheaper,
I never rotated tires on my other cars, I don’t have any of
those problems, I can’t afford your price,
I’ll wait until I get an alignment, My brakes seem fine, The
pedal seems okay, They don’t squeak, I’ll just wait until
they are worn, They have a better warranty, My vehicle runs
fine, My mpg is not down, My husband, boyfriend,
dad can do that, I never did it on my other cars, I have an
extended warranty in case it breaks, I don’t plan on
keeping the vehicle very long, It seems to shift okay, My
vehicle runs fine, I don’t notice my mpg being down,
The car starts fine, My (whoever) can do it, I’ve never had
this done before, I don’t hear any noise back there (2
versions),
I’ve never had a coolant related failure, My car never
overheats and my heater and defroster work fine,
I can do it myself with a garden hose, I have my oil changed
at…, I’ll do it myself, My car rides fine,
I can get it done cheaper (2 versions), It seems to cool
okay (2 versions), we will bring it back in the spring,
How does it help my defroster and Why does it leak.
All of the role-plays above are supported with a matching
printed manual
30 Chapters including Closing, Closing Strategies and
Psychology of Closing have recently been added.
25 Chapters have been added on Instructing How to Manage and
Implement the
Jeff Cowan's Pro Talk
Processes and Techniques for long
lasting results.
Our Online Interactive Training is constantly being updated. There will be further
selling
techniques and strategies added as
well as new testing methods and specific training.

|