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A great way to absorb the Jeff Cowan’s Pro Talk® methods
is through our
on-site training programs. We work on your specific
service drives, side-by-side with your Service Advisors,
coaching, critiquing, role-playing, writing service
orders, and instructing each step of the way. We
personally show your Advisors how to:
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Take
control of the customer and their workday, setting the
stage for a
satisfying and ongoing relationship
•
Increase customer satisfactions cores through informing
and updating the
customer early and often, beginning with the
“write up” and through other
techniques and word tracks
•
Properly approach and greet the customer to ensure a
great first impression
•
Build
an honest rapport to substantially increase up-selling
and value-selling
•
Ask
proper diagnostic questions discovering more about the
customers
primary and the customer themselves
•
Conduct a proper walk-around assessment using our
highly-effective Every
Car, Every Time® and Sit, Flip, Pop and Look®
techniques
•
Use
our exclusive six-step benefit and value presentation
•
Close
the sales and properly manage any objections
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•
Set
the customer up for realistic expectations with the use
of the Full
Service Promise®
•
Set
follow-up customer visits after the initial “write up”
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Reduce
average “write up” time to 7.5 minutes or less
•
Use a
process that is consistent from Advisor to Advisor,
customer to
customer, and drive to drive
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Helps your service
advisors sell any and all products you offer in your
service
department; whether it is a factory product,
aftermarket product or one you
have created yourself.
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